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What Chinese Want: Culture, Communism and the Modern Chinese Consumer Tom Doctoroff
Publisher: Palgrave Macmillan

Modern China has long been a magnet for global multinational corporations seeking both efficiency and a toehold in the world's most populous market. In his new book, “What Chinese Want: Culture, Communism, and the Chinese Consumer” (2012, Palgrave MacMillan), Doctoroff states: “In my 14 years here, I have not encountered a single brand that did not require significant modifications.” That's because the Chinese have different goals than do people from the West help businesspeople bring their products to, and do business with, China. When they gathered for the Twelfth National People's Congress on 5 March, the delegates will have had to reflect on an exciting, but worrying fact: the next decade could be the most important in all of China's modern history. Acupuncture has been practiced in China for over 2,500 years. What Chinese Want: Culture, Communism and the Modern Chinese Consumer by Tom Doctoroff. Yet, it is just this history that tells me that unless China addresses the wants and needs of the minorities within its borders in a fair and humane fashion, there will always be a boiling pot ready to explode beneath the surface. A senior administration official who often deals with the Chinese leadership said: “As they begin to manage their many constituencies, their politics is looking more like ours. With an intelligence corps of this magnitude, why would the state even need security services? Commitment : The Chinese Communist Party is absolutely committed to staying in power. China imposed the one-child rule in 1978 to curb the growth of its massive population. The recently enacted 12th Five-Year Plan could well be a strategic turning point – ushering in a shift from the highly successful producer model of the past 30 years to a flourishing consumer society. What Chinese Want - Culture, Communism and the Modern Chinese Consumer Published: 2012-05-22 | ISBN: 023034030X | PDF | 272 pages | 3 MB. 15, his first as the Communist Party's general secretary, with brief prepared remarks that stood in sharp contrast to the lengthy, theory-heavy statement delivered by his predecessor, Hu Jintao, when he took the top job in 2002 . In their hectic surgings, the streets of China's richest cities are now more uniform than they had ever been. Although 2012 marked the second If domestic consumer growth is really to take off, there will need to be a much greater concentration on health and social provision as the central point of government strategy. In this unabashedly pop business book, Tom Doctoroff, head of the J. In “What Chinese Want,” Doctoroff debunks modern myths about China.